ABOUT

UX/UI DESIGNER

EBizCharge, Irvine, CA

• Optimized intricate workflows across ERP, CRM, and e-commerce platforms by reorganizing user flows and designing intuitive UI, resulting in a 60% increase in customer satisfaction.
• Enhanced user-requested features and integrated company offerings into platforms by aligning UI elements with native interfaces, ensuring a cohesive and intuitive user experience that led to a 25% reduction in support tickets.
• Designed data-intensive dashboard page, ensuring scannability and enabling users to delve deeper for detailed insights, thereby enhancing user engagement.
• Developed and incorporated UI components into the design system, ensuring consistency and accelerating UI development processes by 30%.
• Collaborated with developers to ensure fast-loading, seamless user flows; addressed feasibility considerations; and partnered with product owners to align designs with business objectives.

UI / UX DESIGNER

UCLA HEALTH, LOS ANGELES, CA

• Streamlined data-heavy dashboards into digestible solutions by collaborating closely with a cross-functional team in an agile environment, resolving conflicts between stakeholder requirements and technical constraints.
• Revamped a page with unclear CTAs and UI into a scannable, highly functional design by validating pain points and iterating on the design, resulting in improved user acquisition.
• Converted complex user experiences into simple solutions by identifying user needs, developing actionable deliverables, and transforming insights into value-adding features, enhancing user satisfaction.
• Designed landing pages by creating wireframes and prototypes using an existing design system, optimizing for various devices, and enhancing user interaction.

WEB / INTERACTION DESIGNER

EXTRON ELECTRONICS, ANAHEIM, CA

• Revamped complex landing pages by identifying pain points and synthesizing solutions that aligned with user needs and business objectives.
• Investigated and validated assumptions for a mega menu by crafting an interview guide, facilitating usability sessions, and reporting findings to inform design decisions.
• Collaborated with developers using wireframes and interactive prototypes, minimizing revisions and ensuring accurate implementation.
• Enhanced web accessibility to WCAG 2.0 (Web Content Accessibility Guidelines) standards by providing appropriate alt text for non-text content, ensuring semantic HTML, enabling keyboard operability, and maintaining adequate color contrast.

UX DESIGNER

EXERTUS, LLC., CARLSBAD CA

• Revamped web pages by leveraging key user insights from heatmaps and collaborating with developers to implement the final design, resulting in increased conversion rates.

GRAPHIC DESIGNER & WEB DESIGN / DEV INTERN (VARIOUS ROLES)

• Designed promotional materials, e-commerce, and e-learning web pages by strategically establishing visual hierarchy, user interface elements, and color schemes, and developed scalable HTML and Bootstrap implementations to enhance user experience and improve user retention.