EIKO HAMADA
California-based UX/UI designer specializing in crafting intuitive enterprise tools
California-based UX/UI designer specializing in crafting intuitive enterprise tools
As AI and emerging technologies rapidly evolve, the need for intuitive, human-centered design becomes increasingly vital. I specialize in transforming complex systems into seamless, user-friendly experiences that enhance daily life. My passion lies in bridging the gap between technological innovation and user needs through thoughtful UX/UI design.
ABOUT ME
Designing is a journey filled with twists, turns, and the occasional roadblock. These challenges are integral to the process. Here's a glimpse into the foundational steps I follow to navigate this path.
I delve into understanding users, identifying business requirements, and grasping the project context. This involves conducting stakeholder interviews, performing competitive analyses, reviewing current landscape, and uncovering technical constraints.
Building upon the insights gathered during the "Learn" phase, I synthesize the information to clearly articulate the core problems to address. This involves crafting user journey maps to visualize user interactions, analyzing existing workflows to identify inefficiencies, and outlining the project's scope to determine essential features and functionalities.
In the "Ideate" phase, I transform insights from the "Define" stage into actionable design solutions. This involves reimagining workflows for greater efficiency, designing user interfaces that align with identified user and business needs, collaborating with developers to ensure technical feasibility, and finalizing both workflows and UI designs.
In this phase, I test finalized workflows and UI designs through usability testing and A/B testing. While time constraints may occasionally limit testing, it's crucial when introducing new features to ensure the product remains user-friendly and delivers a delightful experience. I then revise the design based on the test results.
In this phase, I prepare annotated designs and documentation to guide development. When needed, I create prototypes to illustrate complex interactions. I conduct walkthroughs with developers and product owners to ensure alignment, and adjust designs as necessary to address any technical constraints.
In this phase, I gather user feedback—often informally through support teams—to assess how new features are performing. When possible, I evaluate outcomes against predefined success metrics. Insights from this feedback guide revisions and enhancements, often looping back into the "Ideate" phase for continuous improvement.
