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EXPERIENCE + EDUCATION

The experience that made me who I am today.


EXPERIENCE

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SEP 2020 - PRESENT

UI / UX DESIGNER

UCLA HEALTH, LOS ANGELES, CA

  • Streamlined data heavy dashboards into digestible solutions by collaborating closely with cross-functional team in agile environment and working through conflicts between stakeholder requirements and technical constrains.
  • Revamped a page suffered from unclear CTAs and UI to scannable, highly functional design by validating and iterating design; improved acquisition.
  • Converted complex user experiences into simple solutions by identifying user needs, developing actionable deliverables, and turning insights into value-adding features.
  • Designed multiple landing pages through producing wireframes and prototypes utilizing an exiting design system and optimizing the pages for various devices.

JUN 2018 - MAY 2020

WEB / INTERACTION DESIGNER

EXTRON ELECTRONICS, ANAHEIM, CA

  • Revamped a complex portal by conceptualizing ideas based on stakeholder requirements and iterating the design through identifying pain points and validating assumptions, and synthesizing solutions that met user needs and business goals.
  • Investigated and validated assumptions about UI functionality by crafting interview guide, facilitating usability sessions, and reporting research findings.
  • Guided developers through functionality implementations by communicating ideas with wireframes and interactive prototypes, and ensuring the solutions as intended.
  • Made web pages accessible (WCAG 2.0 compliant) by generating appropriate alt text for non-text content, ensuring semantically correct HTML, enabling functionality operable via keyboard, and assuring adequate color contrasts.

FEB - MAR 2017

USER EXPERIENCE DESIGNER

EXERTUS, LLC., CARLSBAD CA

  • Overhauled web pages by delivering solutions that aligned with key user insights and working alongside of developers to execute the final design; grew conversion rate.

JUL 2014 - PRESENT

FREELANCE GRAPHIC / VISUAL DESIGNER

FREELANCE

  • Designed pixel-perfect visual design that concisely conveyed messages and intrigued audience; enhanced bottom-line.
  • Translated requirements into design solutions by strategically implementing fonts, colors, images, spacing, and visual hierarchy of elements; built customer trust and interest in products.
  • Developed simple modern logos, icons, and graphics that were easy to understand and compelling; reinforced visual communication.
  • Met tight deadline by reducing uncertainty on business requirements, prioritizing tasks, performing incremental refinement, and communicating efficiently.

JAN 2014 - JAN 2015

WEB DESIGN / DEVELOPMENT INTERN

CREATIVEMOB INC., SAN DIEGO CA

  • Assisted designing and developing e-commerce and e-learning sites (300+ pages) by ideating UI, crafting scalable html, and communicating solutions effectively with cross-functional team members.

JAN - MAR 2013

WEB DESIGN / DEVELOPMENT INTERN

OOPGO INC., LA JOLLA CA

  • Contributed to design and develop user-friendly web pages from early stages of wireframing to complete development with Bootstrap; enhanced effectiveness.

JUN 2004 - JUN 2011

GRAPHIC DESIGNER

SMARTHEALTH, PHOENIX AZ

  • Launched a series of printed promotional materials by guiding photo shoots, conceptualizing design, and executing the final solutions; boosted sales.

EDUCATION

2015 - 2016

MASTER OF SCIENCE

Kent State University, Kent OH

USER EXPERIENCE DESIGN

2000 - 2004

BACHELOR OF SCIENCE IN DESIGN

Arizona State University, Tempe AZ

GRAPHIC DESIGN

2011 - 2012

CERTIFICATE OF ACHIEVEMENT

San Diego Mesa College, San Diego CA

WEB DESIGN AND DEVELOPMENT