MY HAWAII AND BABY LOGO

My Hawaii and Baby offers baby equipment to travelers with young children. Travelers who visit Hawaii can rent out safe and clean baby equipment locally in Hawaii. No more hustle to bring a stroller, bouncer, and more. The company asked to design a logo that reflected its service and image.


OVERVIEW

This project displays my ability to design a logo that tells a story about a company and its service. It also illustrates my competency in crafting design and color scheme based on stakeholder needs and objectives.

PROBLEM

My Hawaii and Baby has been in business for a several years and its business is picking up. To formally represent themselves as a legitimate business online and in-person, they needed a strong identify that communicated its image and service.

ACTION

Sketch ideas

A stakeholder envisioned a logo that reminded of Hawaii. A few of key words she used to describe Hawaii were nature, soft, clean, and organic. She also wanted a logo to look kids’ friendly. With that in mind, I sketched out ideas.

Idea sketches

Digitize the sketch

From the skech, I chose six ideas to digitize and refine in Illustrator. I decided not to incorporate an illustrated image of baby equipment so that the logo won’t provide an impression that the company only offers particular equipment. An idea number two exhibits my attempt to incorporating abstract image of equipment by placing a hex nut in a middle of plumeria flower.

User Journey—Download App, Setup, and Add Funds

Colorize logos

Teal, white, charcoal are the colors mainly used on My Hawaii and Baby website. I tried to come up with colors that are complimentary to the website color scheme as well as colors that portray nature, soft, clean, and organic. To accommodate a logo being placed on both light and dark background, I created two versions of logo for each idea.

User Journey—Download App, Setup, and Add Funds

Finalize color scheme

An idea number two was chose to refine and finalize the color.

User Journey—Download App, Setup, and Add Funds

RESULTS

Lunch Money Buddy Final Prototype Home Screen

FINAL COLORS

FINAL FONT

Caviar Dream Bold

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