My Hawaii and Baby offers baby equipment to travelers with young children. Travelers who visit Hawaii can rent out safe and clean baby equipment locally in Hawaii. No more hustle to bring a stroller, bouncer, and more. The company asked to design a logo that reflected its service and image.
My Role
This project displays my ability to design a logo that tells a story about a company and its service. It also illustrates my competency in crafting design and color scheme based on stakeholder needs and objectives.
My Hawaii and Baby has been in business for a several years and its business is picking up. To formally represent themselves as a legitimate business online and in-person, they needed a strong identify that communicated its image and service.
A stakeholder envisioned a logo that reminded of Hawaii. A few of key words she used to describe Hawaii were nature, soft, clean, and organic. She also wanted a logo to look kids’ friendly. With that in mind, I sketched out ideas.
From the skech, I chose six ideas to digitize and refine in Illustrator. I decided not to incorporate an illustrated image of baby equipment so that the logo won’t provide an impression that the company only offers particular equipment. An idea number two exhibits my attempt to incorporating abstract image of equipment by placing a hex nut in a middle of plumeria flower.
Teal, white, charcoal are the colors mainly used on My Hawaii and Baby website. I tried to come up with colors that are complimentary to the website color scheme as well as colors that portray nature, soft, clean, and organic. To accommodate a logo being placed on both light and dark background, I created two versions of logo for each idea.
An idea number two was chose to refine and finalize the color.
FINAL COLORS
FINAL FONT
Caviar Dream Bold
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